Updated Saturday, September 5, 2015 as of 1:45 AM ET

Firms Cater to Young Investors Wanting to Sync Investments With Values

Each generation brings its own demographic weight to bear, reshaping markets along the way. Take baby boomers, for example, who have been changing what retirement looks like and how wealth management firms serve their needs. Now their millennial children are making their first mark on the investment world as they increasingly seek to align their investments with their values.

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