Updated Monday, September 1, 2014 as of 7:41 PM ET

Cold Calling: Relic From a Previous Age or Simply a Lost Art

Does cold calling still work? You bet your favorite stock it does and it works better than ever, despite views to the contrary.

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Comments (1)
Do some research before you pick up the phone to make a cold call. Find out something about the person on the other end of the line and address the info in the first 30 sec of the call . Every community has businesses that are local branches of publicly traded companies. Every local manager of that business has an interest in how the stock is doing....call the manger(s) and tell them your firm has just issued a new research report on the company. Would they like a copy ? Most will say yes. Offer to deliver in person- Congrats, you just booked an appointment.
Posted by ross l | Wednesday, August 06 2014 at 11:39AM ET
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