Birmingham, Ala.-based Regions Financial has ratcheted up its specialized industries divisions with the addition of three veteran specialty bankers: Greg Jones, Chris Rogers and Robert Daniel. Each will assume managing director posts within their various departments.

In Charlotte, N.C., Jones will cover both technology services and defense/government services sectors. With over 20 years of experience, Jones was previously head of the private advisory practice at Fennebresque Capital.

Newly appointed group head and managing director of the restaurant banking group in Atlanta, Ga., Robert Daniel brings 18 years of experience and comes from GE Capital Finance where he was senior vice president.  

Rogers will be operating out of Nashville, Tenn., and will parlay his experience as a health care investment banker at firms including SunTrust, Merrill Lynch and Region Financial’s former subsidiary, Morgan Keegan.

Their arrival at Regions Financial marks the latest in a series of moves to expand the company’s specialized industries. Since 2008, the firm has sought to bolster its technology, restaurant, transportation, defense, health care, energy and transportation divisions intending to provide middle market companies in these areas with advisory services and capital.

Already this year, three senior credit underwriters came on board to provide market-specific credit. In the first quarter of 2012, Todd Rousseau joined the transportation banking group, Leo Bashinsky was recruited to the healthcare banking group, and Aliya Willis was added to restaurant banking.

During that same period, Regions’ total commercial and industrial loan commitments expanded by $872 million or 3% linked quarter primarily due, according to the statement, to board-based geographic growth and momentum in specialized industries.

"These industries are important growth engines for the U.S. economy, and companies in these sectors require financial products, services and expertise tailored to their specific needs in order to be successful," said John Barton, specialized industries executive at Regions Bank. "Robert, Greg and Chris bring a wealth of market knowledge and expertise that will benefit our clients and allow Regions to support more growing companies in the communities we serve."

Regions Financial Corporation serves 16 states across the South, Midwest and Texas and holds $128 billion in assets.

Mason Braswell writes for Financial Planning.