Orange Business Services said it launched an online store for selling applications that can run on its intelligent trading turret devices.

The apps will run on its Open Trade smart turret, introduced in 2010 and intended to be used as a “personal trading assistant.''

Open Trade integrates multiple forms of communication, including voice calls, video presentations, electronic mail, instant messaging and computing applications.

Open Trade Store will be a portal for both business and “lifestyle” apps that can run on the device. Users can, for instance, run an app, switch between apps and still use the integrated phone for trading purposes.

A trader, Orange said, will be able, for instance, to check financial information in real-time, convert equity prices into another currency, watch live TV and trade all at the same time.

Social media apps will be available to help users react quickly “to new market and revenue opportunities,’’ the company said.

As more apps are added to the store, trading institutions can access them in one touch. This allows traders, analysts or sales people to cost-effectively customise the communications tool to their specific job requirements.

Orange formally launched the store at the Securities Industry and Financial Markets Association's Financial Services Technology Leaders Forum and Expo at the Hilton New York. Also at the expo:

SunGard Data Systems said it would provide technology to create a trading link between Bursa Malaysia, the Philippine Stock Exchange, Singapore Exchange and the Stock Exchange of Thailand. The link will facilitate cross-border order routing and trading. tSunGard will supply the infrastructure for the network based on its Valdi suite of order management and trading services.

Sapient Global Markets and Standard and Poor’s Valuation and Risk Strategies announced an alliance to provide in-depth valuation and analysis of structured finance securities including asset- and mortgage-backed securities and covered bonds. The services that get developed will address the need for transparency of pricing information and risk management for large volume portfolios.

RTS Realtime Systems Group launched an “off-the-shelf” order matching system, called RTD CORE. The Central Order Routing and Execution System will help firms handle internal and external order routing and matching across global markets. The system will also help them manage global exposure to counterparties and financial losses.

AMAX rolled out its AMAX StorMax-X2 high-performance iSCSI storage cluster. Designed to process transactions in parallel and with very little overhead, the StorMax-X2 processes transactions in parallel and the company claims access time is 100 to 1,000 times faster than traditional storage systems. High-frequency trading systems can use StorMax-X2 to execute millions of orders a second and scan dozens of public and private marketplaces simultaneously, AMAX said.