Southwest Securities has promoted Alynn Eubanks to director of the investment management group.

Eubanks, who had been with the firm since 2000, was previously the associate director of the investment management group. In her new role she will oversee the advisory platforms and offer administrative assistance for the advisor group.

“Alynn has been an important part of our team for many years and is a proven leader with a strong record of achievement at Southwest Securities,” Larry Tate, the director of retail at Southwest Securities said in a statement.

Eubanks will take over the role from Holly Peritz who was promoted to president of Southwest Securities Financial Services and associate director of retail last year but continued to serve as director of the investment management group in the interim. Eubanks will report to Holly.