UBS continues to add to its advisor staff, announcing three new additions today in two different Florida offices.

First, it hired Stephen McDonald and John Henderson at its Sarasota, Fla. office. The two came from Merrill Lynch, where they had $294 million in assets under management, and trailing-12 production of $1.8 million. They will report to James Danko, branch manager in Sarasota.

Meanwhile, UBS also hired Sean Clancy at its Aventura, Fla. office. He came from Janney, and will report to branch manager Erin Borger. He previously had $100 million in assets under management, and $808,000 in trailing-12.

In an interview with On Wall Street last month, UBS Wealth Management America’s chief executive officer Bob McCann said that UBS is staking out a niche as a smaller, high-end wirehouse, closer in spirit to a boutique than a traditional wirehouse. It will focus its energy, and its spending, on metropolitan areas. McCann said that the company had to pick and choose where it would compete instead of casting a wide net. “We’re not all things to all people,” he told On Wall Street at the time.