Fidessa said on Tuesday that Ruffer LLP, a London-based investment management company, has gone live with its Buy-side Workstation to execute trades in global markets through 50 broker-dealers.

Delivered as a software-as-a-service platform, Fidessa’s workstation gives fund managers greater control of the execution process and provides instant connectivity to cross-asset direct market access tools, algorithms and program trading.

The Buy-side Workstation, used by over 80 investment management firms globally, is connected to the Fidessa network which relies on the Financial Information Exchange (FIX) protocol to link 2,650 fund managers with 650 brokers across 160 global markets.  

“As a growing company we periodically review our systems”, said Guy Shirley, business projects manager at Ruffer, which has $19 billion of assets under management. “The Buy-side Workstation, combined with the strength of Fidessa’s network, has provided us with a single point of access to our equity broker community. The scalability of Fidessa's solution means we can continue to grow our business without compromising high quality service."

Robin Strong, director of buy-side strategy for Fidessa in London, says that Ruffer has retained its proprietary order management system provided by Pulse Software and integrated that with the Fidessa Buy Side Workstation.

“Wealth management firms, such as Ruffer, often have significant existing investments in their customer recordkeeping and OMS platforms,” says Strong.  “However, as global markets have become more complex, firms that are able to adapt by leveraging new technologies without sacrificing existing investments are at a significant competitive advantage and can eliminate manual error-prone processing.”