Updated Monday, August 31, 2015 as of 9:56 PM ET

Why More Small Banks Should Be on Social Media

There are plenty of reasons why small banks may be reluctant to amp up their social media presence. (Just, you know, #AskJPM.) Still, the bad weather sweeping across the U.S. this winter illustrates how these platforms can provide a real value-add.

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Comments (1)
This is a clear example of how prevalent the social media really is. Banks can definitely utilise this media for introducing and explaining new products, clearing the air regarding some controversy, announcing tie-ups/ mergers/ amalgamations, discontinuing a product or service and the like. Social media is here to stay and we need to utilise it responsibly.
Posted by KIMMY B | Friday, February 21 2014 at 10:26AM ET
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