I was doing business planning with one of my coaching clients and was surprised (shocked?) he didn't want to address asset management or life insurance for his client base. He said all he really focuses on was Medicare supplement insurance and final expense policies. I was sure that his clients still needed to address financial issues in addition to Medicare and he said he was just fine letting other professionals handle those needs because he was simply too busy. Do you know why he was "too busy?" Because he was bringing in more than 200 new clients a year!
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