As exchange-traded products have proliferated in the marketplace, the once simple product has become much more complex and is perhaps even a trap for unsuspecting investors. These products, which include ETFs, ETNs, ETCs, and the like, therefore, warrant a discussion of a plan of action for helping clients identify the right ETP. Since 1993, when the first U.S. ETF was brought to market, assets and the number of offerings have grown exponentially. There are now more than 1,473 issues with a total value as of September 2012 of $1.3 trillion.
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