Management Advisor, MERRILL LYNCH WEALTH MANAGEMENT
Pamela Ghezzi, Financial Planner, SEQUOIA FINANCIAL GROUP LLC
Julie Neitzel, President, Miami Family Office, GENSPRING FAMILY OFFICES
Geri Eisenman Pell, CFP®, MBA, Senior Financial Advisor, GERI PELL & ASSOCIATES, AMERIPRISE FINANCIAL

Advisors with varied and unique professional backgrounds will share the triumphs and hiccups that formed their approaches to advising and reveal their best practices in building their businesses.
-The dos and don'ts of attracting affluent clients
-Perfecting the art of the deal
-Cultivating new associations in the pipeline process
-Knowing how to seize unusual opportunities to benefit you and your clients
-Other success strategies

Moderator: Frances McMorris, Editor -in -Chief, ON WALL STREET
Panelists: Mari Adam, President, ADAM FINANCIAL ASSOCIATES
Ellen Siegel, CFP#®, President, ELLEN R. SIEGEL AND ASSOCIATES
Margaret C. Starner, CFP#®, Senior Vice President, Financial Planning, STARNER GROUP OF RAYMOND JAMES & ASSOCIATES
Sharon Williams, CRPC#®, Financial Planner, LINCOLN FINANCIAL ADVISORS

As investors slowly recover from the poor investment outcomes of 2008 and 2009, advisors are tasked with transforming their strategies and practices along with the advancing age of the baby boomers. “The shift from wealth accumulation to decumulation is where financial advisors and distribution firms must transform their practice-management skills,” says Greg Cherry, senior analyst with Aite Group and author of a recent report on the topic of decumulation. This session will cover advanced practices in decumulation with strategies designed to prepare advisors for the changing needs of their clients.

Beata Caranci, Vice President & Deputy Chief Economist, TD BANK FINANCIAL GROUP

With the markets so consistently in flux, having the clearest view of the direction local, national, and global markets are taking is important to you as an anchor and source of trust for your clients, This session will brief you not only on the outlook for the U.S., but also North America and globally, and will help you identify where the best investments for your clients can be found.

Introduction: Lorie Konish, Senior Editor, ON WALL STREET
Co-Presenters: Katie Berg, Product Manager, Digital Assets, RAYMOND
JAMES FINANCIAL, INC.
Alexandra Basak Russell, Esq., Head of Compliance, HEARSAY SOCIAL

Many FAs have begun to dabble with social media as a client acquisition and retention tool, and the major brokerages are beginning to implement this technology in ways to allow their advisors to take advantage of its benefits. However, inherent in the use of social media among advisors are concerns about compliance with SEC and FINRA regulations. In this session we’ll take a look at best practices in social media usage and discussion of the latest in FINRA compliance.

Eleanor Blayney, CFP®, President, DIRECTIONS LLC

What we know and experience as women professionals can make us great advisors to women, and help us garner a big share of one of the fastest growing segments of the wealth market. It's not a matter of "pinking it up" or "dumbing it down" to attract women clients. Rather, it requires us to talk about the things that concern and directly affect us: work-life balance; gender inequality; our own ways of making decisions and responding to advice. In this session, we'll talk about all the things we know for sure as women, and use this knowledge to change the conversation we are having with women clients, and build deeper, lasting relationships.

Marilyn Mohrman-Gillis Managing Director, Public Policy and Communications, CERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS, INC.

Recent regulatory and legislative activity in Washington, D.C. could have significant implications for financial planners and advisors as the Dodd-Frank Wall Street Reform and Consumer Protection Act is implemented. It's important for financial advisors to understand how the law, its proposed regulations and the new political dynamics in the nation's capital will impact them, their practice and how they work with their clients. This session will help sift through the jargon and the headlines, covering such issues as:

• The role of the SEC, FINRA and other regulators post Dodd-Frank
• What's next for the SEC's study on fiduciary standard
• Prospects for future regulatory recognition of the financial planning profession

Joni Youngwirth Managing Principle, Practice Management, COMMONWEALTH FINANCIAL NETWORK

Does a woman's approach to business planning differ from a man's? Think of some stereotypes of women (many held by women themselves): taking risk, strategic thinking, multitasking, financial management prowess, managing staff, serving clients, and making rain, to name a few. What are the legitimate differences a female entrepreneur should consider when developing a simple but elegant business plan? What you learn about yourself may surprise you.

Tracey Flaherty Senior Vice President, Government Relations, NATIXIS GLOBAL ASSOCIATES

Tasked with keeping abreast of all the changes going on within the U.S. government, Tracey Flaherty, Natixis Global Associates' SVP of government relations, will assess the impact on her asset management company and the advisors it serves. Topics include municipal bonds, credit card regulation, Freddie Mac and Fannie Mae reform, and high frequency trading.

Clara Shih CEO, HEARSAY (Author of: The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff)

Just 35-percent of advisors say they use social media tools for work, but those that do report higher revenue growth and increased client book of business compared to those that don't. This session will offer best practices in social media for advisors and discuss regulatory limitations and requirements as well as share advisor's best strategies for building a bigger book of business.

Aditi Mohapatra Senior Sustainability Analyst, Governance and Diversity, CALVERT INVESTMENTS

Companies within the S&P 100 have made significant strides related to workplace diversity policies, programs and performance. There's more women at higher executive levels than ever before but they still don't earn as much money as the top men within that same group. All of these companies claim to be committed to diversity, but the disparity in such things as earnings, remains clear. So how do we turn good "intent" into "reality?" A senior sustainability analyst weighs in on ways to make a difference through advocacy, corporate commitment and accountability.