Developing a primary market niche is one key area that can help you differentiate your practice from your peers.  It allows you to position yourself as an expert, makes it much easier to pull in ideal clients, and improves your ability to deliver world-class service to every client.  In this podcast, we'll tell you exactly how elite advisors identify their target market niche.

bob_niederman_podcast_050510.mp3

Bob Niederman, Director of Coaching for CEG Worldwide, is a pioneer in the field of corporate coaching. As the principal of Palo Alto, California-based Profound Coaching, Niederman since 1993 has coached more than 100 Silicon Valley CEOs. His presentations, "The Psychology of Rainmaking" and "Breakthrough in Leadership," focus on what is required to be a powerful rainmaker and a breakthrough leader. He has helped numerous financial advisors surpass their preconceptions about their businesses' limitations and achieve far higher levels of ambition and accomplishment. û ûNiederman has worked with CEG Worldwide to design, develop and facilitate its results-oriented Breaking Through coaching program, which teaches financial advisors how to optimize their businesses in order to achieve significant growth in profits and assets under management. He was instrumental in building CEG Worldwide's Elite Advisor Forum—a focused study group of top-level financial advisors that provides participants with unique breakthrough opportunities in business development. û ûNiederman received a BS in psychology from UC Santa Cruz and his PhD in educational psychology from the University of California, Berkeley. He also completed postdoctoral work at Stanford University and received coach training at Newfield Network. He worked as a therapist for 14 years before entering the coaching field; that background uniquely qualifies him to deal with the most challenging interpersonal workplace issues.