Alexander Calicchia has been Executive Vice President and Chief Marketing Officer, of MidSouth Bank since March 2007. As EVP and CMO, Calicchia oversees all marketing, real estate and facilities, procurement, cash management sales, product development and corporate giving for MidSouth Bank from its Houston office. Alex also leads the implementation of its Oracle CRM solution and the ongoing management of that tool. Prior to joining MidSouth Bank, Alex served as Vice President, Brand and Product Marketing Manager for Capital One. He was responsible for the brand initiatives of the $32-billion-asset bank with 330 retail locations. He also played a key role in the conversion of Hibernia National Bank to the Capital One retail brand. Prior to joining Capital One, Calicchia was Senior Vice President, Corporate Marketing Manager and Retail Product Development Manager for more than five years at Amegy Bank in Houston. He oversaw all marketing functions for the $7 billion bank with 70 banking centers in Houston and Dallas and also was in charge of retail product development both consumer and small business. Alex is a graduate of the University of Texas at Austin with a bachelors degree in advertising.
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