Patrick Toner is CEO of Customer Benefits Analytics, a New Providence, N.J.-based firm that connects employees to the right benefits by using advanced analytics modeling of consumer-level data to provide rich customer insights and in-depth targeting. CBA’s prescriptive analytics optimize participation rates and premiums from benefits enrollment. Its user-friendly dashboards put customized, data-based recommendations at the fingertips of marketing, enrollment and sales professionals. Prior to founding CBA, Toner spent 12 years of in employee benefits marketing, enrollment strategy and e-business roles at Cigna and MetLife.
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