Steven Fuld has been Senior Vice President & Managing Director, Card Marketing &Services Company (CMSC) for Sony Corporation of America since June 2009. Mr. Fuld oversees all aspects of the Sony Card business, as well as the Sony Rewards Program, in the United States and reports to Robert Wiesenthal, EVP and Chief Financial Officer of Sony Corporation of America and EVP and Chief Strategy Officer of Sony Entertainment Inc.CMSC collaborates with and provides capabilities and expertise to other parts of Sony to assist them in increasing customer loyalty and brand preference, and driving incremental sales. During Mr. Fulds tenure, CMSC has introduced a significantly improved credit card program utilizing Capital One and Visa, closer collaboration and additional loyalty clubs with Sonys sister companies, enhanced marketing capabilities, and a merchant-funded rewards program.Prior to joining Sony, Mr. Fuld served as Managing Director and Executive Vice President at The Kessler Group, a privately owned financial services firm based in Boston specializing in partnership development, credit card marketing and portfolio acquisitions, for 10 years. During that time, he was instrumental in launching and managing three separate and diverse businesses for the company, including its credit card portfolio acquisition unit, its insurance practice and, most recently, its capital business.Before that, Mr. Fuld spent seven years at companies now part of Citigroup, in marketing, finance and business development roles. He graduated from Emory University with a B.A. in Political Science in 1988.Sony Corporation of America, based in New York, NY, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo, Japan. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world. Sony's principal U.S. businesses include SonyElectronics Inc., Sony Computer Entertainment America LLC, Sony PicturesEntertainment Inc., and Sony Music Entertainment. Sony recorded consolidated annual sales of approximately $78 billion for the fiscal year ended March 31, 2010, and it employs 167,900 people worldwide.
Like what you see? Make sure you're getting it all
Get news and analysis for wirehouse and regional broker-dealer advisors