Co-author of The Trusted Advisor Fieldbook and a speaker and seminar leader who works with the investment community on building and repairing client trust, Andrea Howe understands that trust is perhaps the most critical component of the client-financial advisor relationship. Here, she talks about why it doesn’t matter how well a portfolio performs, if a client doubts your sincerity or questions your true intentions.

OWS: Why is trust such an important element in the relationship between clients and their financial advisors?

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