Until someone discovers the fountain of youth, one fact of life is unavoidable: We will all get older. And along the way, its inevitable that many of us will need health care to help us rehabilitate, recover, or just have a good quality of life. In fact, experts say 70% of everyone who reaches 65 will need some type of long-term care during their lifetimes.
If so many peopleincluding bank customersneed this service, why is it estimated that the bank channel currently accounts for only 5% of all LTC sales? The biggest obstacles are the misconceptions or just a lack of good information. Here are the biggest myths standing in the way of LTC sales and consumer acceptance.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access