Given that I think most new fund flavors are garbage – in particular, I love to hate offerings like inverse-levered ETFs – and that I haven’t liked a new fund in years, why on earth would I propose the creation of a new fund? Because I think a Behavioral Index Fund has merit. Indeed, I can say for sure that I’d invest in it if only a provider would offer it.
Why would it make sense? Let’s delve into the issue of human behavior, the solution to exploit it and how that solution could be used by investors.
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