SEATTLE - Financial advisors underestimate their clients’ interests in philanthropy, and consequently miss out on opportunities to tap into those passions and expand those relationships.

“To some of our clients, this is what it’s all about,” said Bill Sutton, Jr., head of philanthropic services at UBS Financial services, after playing a commercial from Operation Smile at the IMCA annual conference. “This is what their kids care about, this is what their grandkids care about.”

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