Not even the “flash crash” could dent the popularity of exchange-traded funds. The losses of that sudden plunge on May 6 still have not been fully recovered, but the ETF parade rolls on.

There have been more than 100 new ETFs this year, and about 20 in July alone. These passive, benchmark investments are obviously popular, and for good reason. It’s one of the best and cheapest ways to get into the market. And with their structure ready-made to trade, they can be used for tactical positions as well as the core of a portfolio.

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