Alternative assets, cost pressures and new technology are expected to take center stage in the asset management industry by the end of the decade, according to a new report.

While traditional active management is likely to continue to be "the core" of asset management, passive and alternative strategies are on track for faster growth,  according to PwC' s new report, Asset Management 2020: A Brave New World. Alternative assets will grow by around 9.3 % a year between now and 2020, reaching $13 trillion, the report estimates.

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