American Express Co. has added a cardholder perk designed to make spending on its cards worthwhile for a broad swath of small business owners: advertising credits on Facebook.
The social network is an increasingly influential advertising platform. About 35% of 728 small businesses surveyed by Amex in April use Facebook to promote their wares, and 10% use Twitter.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access