Nearly three years after launching its high-net-worth business, San Francisco-based Bank of the West is gearing up to move upmarket and woo the super wealthy.
Over the next 12 18 months, the bank will introduce the U.S. version of the ultra-high-net-worth wealth management program that its parent, BNP Paribas, rolled out in Europe and Asia, John Bahnken, head of the banks Wealth Management Group, said in a sit-down interview.
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