Social media platforms Facebook, LinkedIn and Twitter can let advisors build new relationships and market their firms, but the success they achieve varies from platform to platform.
Facebook lets advisors build a page and share the personal stories of their practices and their lives. LinkedIn allows advisors to build a professional profile, make connections and see how they may already be connected to potential prospects. And Twitter lets advisors customize their own news feed and find out where the kinds of clients they want to work with are.
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