Social media platforms Facebook, LinkedIn and Twitter can let advisors build new relationships and market their firms, but the success they achieve varies from platform to platform.

Facebook lets advisors build a page and share the personal stories of their practices and their lives. LinkedIn allows advisors to build a professional profile, make connections and see how they may already be connected to potential prospects. And Twitter lets advisors customize their own news feed and find out where the kinds of clients they want to work with are.

Register or login for access to this item and much more

All On Wall Street content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access