Advisors don't need a national brand behind them to attract assets, say recruiters and RIAs after new research from Cerulli Associates that shows a strong flow of assets toward independent advisors from the big wirehouses.

"Advisors are more focused on transparency and gaining access to a wider array of the most suitable solutions for their clients,” says Ned Van Riper, an advisor recruiter. “Clients are working with advisors based on their relationship with the advisor, not the firm behind the advisor."

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