As wealth management firms try to outdo one another in the battle to offer ever-more comprehensive financial planning, they're discovering a new problem: They're starting to look identical in the eyes of clients.
"It is increasingly more difficult [for clients] to differentiate between a trust, a bank and a brokerage firm," says Bruce Holley, a senior partner at Boston Consulting Group.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access