As college costs rise, parents across the country are increasingly turning to 529 college savings plans to help fund their childrens' tuition with the tax-free earnings on their after-tax contributions. But given the difficulty that most American families are having saving for retirement, some advisors are simultaneously questioning whether these plans are the right choice for lower- and middle-income families, while also extolling their virtues as a powerful estate planning tool for the wealthy. It's not exactly the purpose that Congress had in mind when it created them. In our cover story, contributing writer Dave Lindorff looks into how advisors are leveraging 529s for clients today and the pitfalls that may await.
In "Getting Clients off the Sidelines," Mason Braswell, our associate editor, tackles a problem that all advisors are wrestling with-how do you get your clients to invest some of that cash they're sitting on? Sure, they're steaming that they missed the latest rally (at least it looks that way now), but that kind of thinking begins to border on market timing and no long-term good can come from that. Braswell talked to advisors about how to change client attitudes and get them into the market.
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