Social media has the ability to damage your brand as much as it might help, depending on how you use it. If you use it incorrectly, you may appear selfish and spam-like. Correctly implemented, however, a well-thought-out social media strategy can help you interact with clients online in a friendly and helpful way.

Some of the advisors I coach say they have acquired new clients from their website. Wouldn't you like to have people call you because they found your website, even if that happens just a few times a year? When a prospect is referred to you from a friend or family member, do you know what they'll discover about you through a search engine? If you don't, shame on you. How can you manage what you don't know?

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