With an eye toward the future and likely also toward steering the Facebook generation toward its own website, Fidelity Investments launched a new app for Facebook, called FutureTimeline, which allows users to set long-term financial goals and track their savings toward shorter-term goals, like vacations or buying a new car.
The new Fidelity app—which can be used at no cost—plays off Facebook’s Timeline feature, which places pictures and postings related to a Facebook user’s life events—such as graduating school, getting married and having children—in a chronological timeline on the user’s page. Fidelity is the first major financial services firm to utilize Facebook’s Timeline feature in this way, the firm said in a statement.
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