LAS VEGAS – Stephen Dubner loves to put a pin in the balloon of popular perception. The co-author of the wildly popular Freakonomics book series and radio podcasts shared his ideas on financial advice and investing at a packed presentation at the annual IMCA conference.

Dubner – who said he once aspired to be a financial advisor – regaled the crowd with a series of unusual anecdotes: for example, what happened in an economic experiment with monkeys that were taught how to use “money” to “purchase” food, and why walking while drunk can be even more dangerous than driving while drunk.

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