With markets at near historic highs, investor confidence still lags. Both regulators and financial firms share the responsibility to do something about it, said Richard Ketchum, CEO of FINRA on Tuesday. High profile frauds, the flash crash and other technological snafus have made headlines and fueled investor doubt, he said in a speech at FINRA’s annual conference in Washington, D.C.

“Most of us who have lived through the last five years feel like we have had just about everything except pestilence,” Ketchum said.

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