A bride surprised by her organist's song choice. A truck driver blissfully ignorant of roadway restrictions. These examples and more are the plotlines featured in FINRA's ad campaign to promote the agency's BrokerCheck, a free online tool providing access to every broker's employment history, certifications and licenses, as well as regulatory actions, violations or complaints, according to FINRA.

To drive home the message, marketing agency Ogilvy & Mather was chosen to develop the ad series, providing several examples of people taking action without conducting a background check, FINRA explains.

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