As the advisor force ages, firms are faced with the challenge of recruiting and training the next generation. Wealth advisor Robert J. Ellis, who is also an assistant professor of finance and international business at Ithaca College, believes his wealth management seminar, which debuted last fall, could be part of the solution. He tells Associate Editor Mason Braswell how his new undergraduate course could change the wealth management demographic.

1. What does your class focus on? The final project is to develop four portfolio solutions—one each for a mass market, mass affluent, high net worth and ultra-high net worth client. Students have to address insurance, real estate, estate planning, transfer of private companies and other real-world issues. It will become a regular course that brings together all of the things that students have learned about investment management and deploys it to help individuals. There are several colleges out there that have good CFP programs, but we decided not to focus on that. We are more focused on the appropriate portfolio for different types of client segments.

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