As women increasingly find themselves as the heads of households, advisors find retaining and expanding their female client base is imperative. The No. 1 thing women say about financial advisors -- most of whom are male -- is that they talk through them, and minimize their concerns, says Kimberly Foss, now founder and president of Empyrion Wealth Management in Roseville, Calif.
Foss herself was a single mother for 10 years, without child support -- and while she has since remarried, she says the experience helps her connect with some of her female clients. In truth, I wasn't comfortable being the sole supporter of my family," she explains. "It was daunting. Women need to feel comfortable being the sole provider.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access