When looking to spread the word about mutual funds and other investment strategies to Generation Y Investors, financial services firms should consider new media, according to Cambridge, Mass.-based consulting firm Cogent Research.
Generation Y investorsthose now 30 or youngercomprise nearly 10% of all affluent investors in the U.S. And, these clients and prospects get financial information much differently from the way their parents and even their older siblings learn about investments.
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