Goldman, Sachs & Co. was founded in 1869 but only this week will the firm begin targeting the mainstream retail-buyer base for municipal bonds.

The bank holding company announced Wednesday it is teaming up with Chicago-based securities distributor Incapital LLC in an exclusive agreement to sell new-issue munis. Incapital maintains a retail distribution network of more than 600 broker-dealers and 400 fee-based advisers.

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