It's August and vacation season. Virtually everyone is dreaming of time off. But this month is a great opportunity for financial advisors to garner some media exposure.

Many people are away from the office, which means there's a diminished pool of sources for writers, editors and television anchors to interview. Your chances have just gone up greatly for getting into print and appearing on TV. There are specific steps you can use to take advantage of the dog days of summer and gain name recognition, visibility, credibility and expert status to attract new business.

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