Baby boomers scrutinize charities far more so than their parents ever did – and advisors can help them in this endeavor.
"Baby boomer and younger clients are not only looking to be more deliberate and discerning with their charitable giving, but they're also looking to ensure they understand and measure the impact, and they're holding charities more accountable than did prior generations," says Gao-Wen Shao, retirement product manager with Merrill Lynch's Life Priorities & Longevity Solutions.
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