Advisors who want to position themselves for future growth should focus on households with more than $250,000 in assets, according to a new report from PriceMetrix, a research firm based in Toronto. The report shows that for every high-asset household in an advisor’s book, predicted future annual revenue is expected to increase by $1,650.

In fact, advisors who serve households with less than $250,000 in assets pay a penalty for doing so. For every small household in an advisor’s book, predicted future revenue is expected to decrease by $270 per small household, per year, according to the research.

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