Want proof that advisors need to be engaging with social media? Consider the SEC’s decision this week to let publicly traded companies make material corporate announcements on sites like Facebook and Twitter.

In a report issued on Tuesday, the SEC clarified that its Regulation FD rules permit companies to use social media outlets to make significant corporate announcements, provided that those sites are generally accessible to the public and that investors have been notified about which social channels a firm intends to use.

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