Let's face the facts: Desirable prospects are extremely busy and deluged with offers from your competitors. If you can't get their interest in the first minute, they'll be gone in 60 seconds.

The No. 1 question that people want answered before they begin a business relationship is this: "Why should I do business with you instead of your competitor?"

Register or login for access to this item and much more

All On Wall Street content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access