LAS VEGAS -- IMCA says it has the answer for when clients are about to make a financial decision, and they're not exactly at their "rational best."

The association announced at the start of its annual conference that it will introduce an online behavioral finance program to help advisors spot these sometimes sticky situations with insights from academics at leading business schools. The certificate program will go live in coming months, and include content from Duke University’s Dan Ariely, MIT’s Andrew Lo, and Meir Statman of the Santa Clara Leavy School of Business.

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