Just as advisers urge their clients to focus on their long-term plans, when the going gets tough, brokerage executives are doing the same.

In interviews with more than a dozen leaders of wealth management firms, executives say they are adjusting course where necessary but otherwise plowing ahead with planned technology upgrades and doubling down on serving clients. By doing so, they say their firms will be able to weather current storms and be well-positioned to take advantage of the next upswing.

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