Few life insurers have only just begun to investigate functionality available via mobile apps. This may be attributed to a limited demand for consumer apps in the life insurance industry. However, with predictions that smartphones will overtake feature phones in the United States in 2011, doing nothing may quickly leave an insurer behind in the market for the younger generation of consumers, according to analyst firm, Celent.

In its recent report, “North American SnAppshot, Life Version: Mobile Apps for Life Insurance and Annuity Consumers,” Celent examines the consumer-facing iPhone, Blackberry and Android apps created by 11 North American life insurers in North America.

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