The demand for investments of passion among high net worth investors is expected to increase this year, according to the World Wealth Report released yesterday by Merrill Lynch Global Wealth Management and Capgemini.

Cautiously making their way back into the market, high-net-worth and ultra-high-net-worth investors are seeking an interest in reclaiming their share of passion investments. In 2009, the global demand for these investments declined dramatically in a variety of categories such as tangible luxury collectibles, such as art, jewelry, gems, automobile, and watches. But towards the latter part of 2009 and into 2010, an increase in the demand increased along with the broader market.

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