Americans trust their credit unions but are less inclined to trust their credit union advisors. Thats one of the key findings of a new study from Kehrer Saltzman & Associates.
According to the study, credit union members trust their credit union more than any other provider of financial services. More than three in five (61.8%) said they view their credit unions with a great deal of trust, whereas only 27% held that view toward banks and a tiny 4.7% toward full-service stock brokerage firms. Despite this, only 18% ranked their credit union advisors as their most trusted source of financial advice.
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