As the baby boom population ages and average life expectancies climb higher, financial advisors must tackle one more topic in their conversations with clients: elder care.

Morgan Stanley Wealth Management will now offer its clients access to elder care coordination services from PinnacleCare, a health advisory firm based in Baltimore, Maryland. The initial package of services from PinnacleCare, which provides services separately from Morgan Stanley, includes a health assessment of an elderly family member, patient medical record coordination, in-home evaluation of the person’s ability to live unassisted, research on the person’s Medicare coverage, and assistance with insurance claims. Clients are charged a flat fee for these initial services. Additional services are charged separately, or clients can pay an annual subscription fee for on-going assistance.

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