Morgan Stanley Smith Barney is rolling out LinkedIn and Twitter to its full 17,000-member financial advisor force with the aim of helping to make time spent in front of the computer more effective than cold calling client prospects.

The rollout of those platforms follows a successful pilot including 600 of the firm’s advisors. Of those participating advisors who used the social media platforms on a daily basis, 40% were able to attract new clients through their efforts, said Lauren Boyman, executive director of digital strategy, social media and content at Morgan Stanley.

Register or login for access to this item and much more

All On Wall Street content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access