Tweets are 'static content' in the eyes of Morgan Stanley Smith Barney, which operates a network of 18,000 financial advisors.

Five months into a pilot test with 600 of those advisors, the product of the 2009 union of Citigroup’s Smith Barney brokerage with Morgan Stanley's Global Wealth Management Group is trying to find ways to “turbocharge” prospecting for clients with social media and encouraging offline interaction with them.

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