Tweets are 'static content' in the eyes of Morgan Stanley Smith Barney, which operates a network of 18,000 financial advisors.
Five months into a pilot test with 600 of those advisors, the product of the 2009 union of Citigroup’s Smith Barney brokerage with Morgan Stanley's Global Wealth Management Group is trying to find ways to “turbocharge” prospecting for clients with social media and encouraging offline interaction with them.
Register or login for access to this item and much more
All On Wall Street content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access