Nearly half of the leading asset management firms that Corporate Insight tracks now have multiple social media accounts, with 45% opening two or more Twitter accounts and 38% having two or more Facebook pages.
“By using multiple Facebook pages and Twitter profiles, firms can offer content to their fans and followers that is better suited to their needs or interests,” noted Alan Maginn, senior analyst at Corporate Insight. “This can increase the impact of a firm’s communication and improve relationships with core constituences.”
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